Tag: Candidates

Come on, Candidates

Campaigning = Communicating

I don’t care if you’re a local candidate representing a county or portion thereof. I don’t care if you don’t have an opponent (yet). I don’t care if you’ve raised money or not. Have a website. Have the courtesy to communicate in some detail why you are running and what you hope to accomplish.

Facebook is not a website. Twitter is not a website. Instagram and TikTok are not websites. They are social media channels demanding short, visual posts.

Social channelsThe use of social media channels varies by age group. Who do you want to reach? Want to reach those aged 18 to 29? According to Pew Research, you should be posting on Instagram: “eight-in-ten adults ages 18 to 29 say they use Instagram”. Nearly every age group uses YouTube. Pew Research continues, “About half of U.S. adults go on Facebook and YouTube daily, 24% do so on TikTok.”

That means about half of U.S. adults do not go on Facebook. If a candidate is only on Facebook and not on YouTube, Instagram or TikTok, that candidate is not connecting with potentially 50% of voters.

YouTube and TikTok are video platforms. Short, 30 second to 1-minute videos work well. Instagram requires a photo or video to post. Every channel demands short posts.

So how can a candidate connect with the details they want to share with voters: a platform, a page for donations, a place for email signups, an appearance calendar?

A website, of course. And, in every social post, include a link to that website. Keep the domain name as relevant and short as possible. It should be in the bio / profile of each social channel so visitors can link to it.

For years, I’ve taught government officials that people want posts coming to where they live online. They’re not coming to look for you. You must go to them. And once you connect on a social channel, lead them to more detail on a website.

And please, please, please test the website and all its links on Chrome, Edge, Firefox and Safari at a minimum. Desktop percentages of use are:

Chrome71.25%
Edge10.39%
Safari8.64%
Firefox5.23%
Desktop Browser Market Share in United States Of America – October 2025

And, test it for mobile use (which is likely at least 50% of web visitors). In fact, if you can, design mobile-first. Mobile percentages of use are:

Safari49.4%
Chrome42.26%
Samsung Internet3.38%
Brave1.51%
Firefox1.44%
Mobile Browser Market Share in United States Of America – October 2025

Stats courtesy Statcounter Global Stats

This country is blessed to have elections for those who represent us. A representative republic demands an informed constituency. Candidates should have the common courtesy to inform those they expect to vote for them. A website is a necessity. It should be created before a candidate files to run. It’s the least a candidate can do to build support.

This blog post was written after looking up the websites for all state-wide and local candidates who have filed to run in the Texas GOP primary on March 3, 2026. That list will be published on LostPinesRW.club for voters to access and learn about candidates.

Know Before You Go

There’s an election coming up on March5. Early voting starts February 20. How will you choose which candidates align with your beliefs?

Find your sample ballot.

You can do that on BastropVotes.org. Enter your last, first names and your birthdate. You’ll get this screen:

If you were to choose the Republican ballot, and IF you live in Precinct 1, you’d get this ballot. If you live in a different precinct or choose a Democrat ballot, your ballot will have different choices. Depending on your printer, choose “print to fit”, black & white printing, and print single sided (turn off duplex).

Sample Ballot 2024 Primary Page 2
Sample Ballot PG 1
Sample Ballot 2024 Primary Page 1
Sample Ballot PG2

Go through the ballot and check off or circle those races where you already know who you’ll be voting for.

Did you know you can take the sample ballot into the polls with you? You can. Just don’t leave it behind after you vote.

I typically do not pay attention to a candidate’s materials. Many candidates hire political consultants who design their websites and mailings. They sometimes do polling to see what issues resonate with voters. Then they “wordsmith” every line and every sentence. It’s important to “watch what they do, not what they say”.

Follow the money.

County & Local Candidates

Case full of moneyThe first thing I want to know about a candidate is who has donated to them.

County and local candidates file their finance reports with the County Elections Administrator. You can find them here: https://www.bastropvotes.org/elected-officials/campaign-finance-reports/ Candidates must report all donors over $110 from any one individual in the reporting period. You’ll get a pretty good idea of the source of their campaign funding.

Sometimes, though, candidates fail to file these reports. That’s a violation of law, totally refutes any comments they make about transparency (in my opinion).

The Texas Ethics Commission sets the required dates for finance reports: quarterly were due January 16, the 30-day prior were due February 5, and the 8-day prior are due February 26. ALL candidates must meet these filing deadlines.

State Candidates

State candidates file with the Texas Ethics Commission. Reports are public. Finding and viewing reports is a bit daunting at first, but doesn’t take long to get the hang of it. You use the simple search to find the candidate’s “filer id”. Once you have that, you can do an advanced search for all contributions for that “filer id” or candidate. You can download them as a spreadsheet and from there sort by donor. That will give you a very clear picture of whether a candidate is getting his/her money from out of state, from PACs, which PACs, or from individual donors.

Federal Candidates

Federal candidates are required to follow the rules set by the Federal Election Commission. They are different than state rules and have different filing deadlines. You can see a federal candidate’s donors by visiting the FEC Campaign Finance Data page online.

Generally…

Try OpenSecrets.org. This independent non-profit website will show you donations to state and federal candidates, or you can search by donor. The advanced search allows a more detailed “deep dive” into the data. OpenSecrets has launched a new lobbying data section. If you want to know who is influencing the elected officials that represent you, and those in leadership positions, spend some time looking around this website.

Money is important in politics. Races are expensive. But how much influence will large donors have over a candidate if elected? Once you know who the PACs are, do some research on the PAC. Who runs it? What are their goals? What other candidates receive money from them?

It takes some time, but isn’t your community, your state, your country worth it?