The score is 14 – 7. We’re losing.
I’m not talking about football. I’m talking about social media and digital communication. The Bastrop County Democrat Party in December (so far) has posted twice as much as the Bastrop County Republican Party. And, they’re on both Instagram and Twitter.
Social media is the preferred communication method for all age groups. Entities must be in these spaces to connect with the public.
The Republican Party website is out of date. The Election Information page showed Nov 4 ballot info as recently as Saturday, December 7. The cutoff date for filing to run for office was December 9. Until mid-day December 8, not one word was on the website about how to do so.
Silence about the new precinct created in Bastrop County last month even though it affects more than 2,000 voters. Nothing about how to register to vote, yet that’s the top priority for TexasGOP. And, the news page’s last article is from June 2, 2018! Its subject? A joint event with the Democrats.
Twitter? The last tweet from the Bastrop County Republican Party was April 25. The Democrats? December 3.
Instagram? (70% of 18 – 29 year olds use Instagram)
The Republican Party doesn’t even have an account. The Democrats last post? November 25.
YouTube? (90% of 18 – 49 year olds use YouTube)
The Republican Party doesn’t even have an account.
“You’re a digital communications expert and a precinct chair. Why don’t you volunteer to fix this,” you might ask. I have. The chair refused my offer. It’s one thing to lose a football game because of poor communication. It’s quite another to lose elections for that reason.